Friday may 2nd, Apple announced a partnership with the 4 major Hollywood studios where they will make movies released to DVD available through the iTunes store on the same day they are released on the shelves of your favorite store. You can buy the movie in electronic format, with Apples proprietary DRM for $15 or rent it for $3.99.When was the last time you bought a new release for under $20? Never.
Of course watching it from your computer is not as comfortable as from your easy-chair. And, you need to wait for it to download into iTunes... unless you have Apple TV. With the release of Apple TV 2.0 in February, after a short buffer time, you can begin watching your new movie immediately while it finishes downloading in the background.
With Apple already being the leading provider of music in the U.S., I'm sure this move has gotten he attention of retailers Wal-Mart and Best Buy, and of course Netflix and Blockbuster. Apple continues to make it easier and easier to avoid the cost of gas to go to the retailers and the hassle of mailing (or returning) each DVD.
We still need to see some work to help consumers manage storage space and get more than just what Apple TV has to view Internet content on your TV, but it gets better all the time.
Want to read more about this? Check out the NY Times and Yahoo News.