Showing posts from November, 2009

Love @ First Website 2009 notes

For the last five years iSiteDesign has been hosting Love @ First Website (#LFW). It's a half-day event where you get to listen to 3 or 4 speakers share about their business and their website and/or web presence. I've attended 3 of the 5 events and have always taken away a few nuggets. This years theme was "Dare to Delight." My notes follow.

Carri Bugbee
Owner of Big Deal PR; Instructor of Social Media Marketing at Portland State; and ghost tweeter as Mad Men's (AMC) Peggy Olson (@peggyolson) Twitter @peggyolson Lessons:
1. Get there first
2. Stay on message
3. Always listen first
4. Admit when you're wrong; Give credit due
5. Build community; everyone wants to be acknowledge.
6. It's a real job; it's a real tool (i.e. It takes time and effort to have a Twitter/social presence)

Paul Zaengle
Sr. Director of eCommerce, Columbia Sportswear
Columbia Sportswear basics:
1. Make Brand the #1 Focus
2. Be Truly Multi-channel (Zipcar demonstrated this)
3. Think Like a Custom…