Showing posts with the label find

Your site search isn't as important as you think

Many times I've heard from colleagues who want to make our help website search the top priority and  I think they’re really missing more important priorities that are much more effective in assisting customers in finding relevant content (and site features/functions). Step back for a moment and consider your site search compared to a Google search. (For that matter even compare to Bing and Yahoo search.) The technology is fundamentally different. Google indexes every page its crawler can access. Your site search has a finite amount of content to index. Google looks at what pages are the most popular both from links to (the pages) and click-throughs (and so much more). At best your search engine knows page popularity, which will become a problem for new content and may likely become a bit of a self-fulfilling prophecy. Most people will search with 1 to 3 keywords -- only sometimes using a phrase. Google has a rich history of search results related to those words and what’s