Unless you follow the NBA or are a native to the Portland area, it's likely you did not hear about this creative promotion. The Portland Trailblazers went the extra mile, err extra $15,000, to promote their star guard Brandon Roy in hopes of getting him selected into the NBA All-Star Game. The Blazers sent all Western Conference coaches, who vote for the All-Star reserves, an iPod Nano that was customized to be all Brandon Roy . Seeing how this was such a cool, new idea, they also sent out several to the national media (even though they didn't have a vote). Here's what the "iRoy" consisted of: 8 GB silver video iPod Nano #7 Brandon Roy, Special All-Star Edition etched on the back An "iRoy" cover that slides over the usual packaging A picture of Brandon Roy over the iPod video screen that must be removed before the initial use Complete iRoy instructions Preloaded highlights and coaches testimonials of Brandon Roy I know some of the media felt compelled t...