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New Survey on Privacy and Tailored Advertising

The NY Times has posted a recent survey on tailored advertising (“ Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities that Enable It ”) released by professors from the University of Pennsylvania and the University of California, Berkley. It was not a surprised to learn that 2/3 (66%) of Americans do not want online tracking. It was a surprise to learn how many did not understand our privacy laws – most assumed they provided more protection. First I want to dig into the perceptions of our privacy laws as reported in the survey. If a website had a privacy policy, 62% of the respondents thought that meant that your collected data couldn’t be share with other companies. Another 16% didn’t know. Therefore, only 22% knew that a privacy policy was information the website provides on how they may or may not be using collected data about you. Other misconceptions in regards to privacy policies were as follows. If a website has a privacy policy… 54% assum

New "Cookies" and your Privacy

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On Monday this week (Sep 14, 2009), the Electronic Frontier Foundation (EFF) released the first article of a three part series on how we're being tracked on the web today. After a review of cookie technology as originally designed, the EFF article discusses new forms of cookies. The article is rich with links to more detailed sources. What I would consider the most concerning of technologies is the use of Adobe Flash cookies. Unlike the traditional browser cookie, there is no easy way to delete cookies that are stored by websites using Flash as their storage mechanism (more on this below). I'll also add that all the new "Privacy Browsing" features in the current release of browsers apparently do not always clear all your tracks. If you found this feature helpful in your web browsing, its worth digging deeper into the limitations, and not take the vendors claim of privacy without investigating yourself. I'm not anti-cookie. In fact I think it's extremely impor