Microsoft Ad Campaign, Episode 2
Microsoft has released their 2nd ad, from their infamous ad campaign to combat Apple. At 4 1/2 minutes, it's certainly different than what we're accustom to from a commercial. I don't think there are as many buried messages as the first ad ; the big message here is Microsoft connects people. "Bill, have you had scallop potatoes before?" confirms a feeling many have about Bill: he's different, therefore he has not experienced the typical American family dinner. "Do we have any more ketchup" and "Nobody told me we were eating" are lines that tries to re-enforce that this is an average family and Microsoft (through Bill and Jerry) are trying to better understand ("re-connect with real people") what it's like to be an average family. "Didn't we have this yesterday?" Bill implies that with Microsoft, you don't have to have the same thing every day. Bill reads a technical story; Microsoft knows technology "Jer