I don't think there are as many buried messages as the first ad; the big message here is Microsoft connects people.
- "Bill, have you had scallop potatoes before?" confirms a feeling many have about Bill: he's different, therefore he has not experienced the typical American family dinner.
- "Do we have any more ketchup" and "Nobody told me we were eating" are lines that tries to re-enforce that this is an average family and Microsoft (through Bill and Jerry) are trying to better understand ("re-connect with real people") what it's like to be an average family.
- "Didn't we have this yesterday?" Bill implies that with Microsoft, you don't have to have the same thing every day.
- Bill reads a technical story; Microsoft knows technology
- "Jerry, I've got $1800..." and "Jer, I've got these Greek coins..." - Microsoft provides software to manage money, but does not tell you how to manage it.
- "Wow, when's this coming out?" shows that Microsoft does research into new software (games), too.
- "Chinese delivery" is the last straw for Bill and Jerry, they cannot live like an average family. Oh, and they don't carry any cash.
- Bill and Jerry are setup as to have taken the leather giraffe; Microsoft setup to look worse than they are. Hmm. This one, I think Microsoft has done to themselves. In the commercial they overstayed their welcome; in the real world they pushed their business practices over the edge. Of course not the message Microsoft wanted to deliver here, but that's what I take from it.
- "Bill, you've connected over a billion people..." Bill gives Jerry a sign that something else is in the works.